The Scope
Find out who your ideal customer really is
Tell The Scope about your company. It ranks the customer segments worth chasing, builds a scored profile for the best one, and maps who decides, who blocks and what to say to each.
Most founders describe their ideal customer as a sentence on a slide. Nobody has checked it against the deals they actually won and lost, so the list of who to target keeps shifting.
Backshack is in private beta.
What you get
- Rank candidate segments by the job each customer needs done, scored on criteria whose weights you set
- Get one scored customer profile with the evidence behind it, and see where your own customer list disagrees with what you believe
- Map the buying committee: who decides, who influences, who can block the deal, and what each of them cares about
- Finish with disqualifiers and messaging angles, then export everything as a file for your outreach and content planning
Inside the tool
- 1. Context
- 2. Segments
- 3. Profile
- 4. Buying Committee
- 5. Disqualifiers
- 6. Messaging
- 7. Export
Seven steps, each saved and editable. You confirm one stage before the next one runs, and every claim shows its source: your description, your customer list, or inference.
Backshack is in private beta.