Marketing
Bundle of 7 tools
Find your customer, say it clearly, get found
Go-to-market tools in one subscription: conversion copy review and rewrites (Copy Doctor), competitor profiles and next moves (The Rival), SEO, schema and AI-search checks (Searchlight), launch plans, directories and announcement copy (Launch Pad), your ideal customer profile with messaging (The Scope), a 90-day campaign plan with ad sets and tracking (The Bellows), and a content plan that brings customers to you (The Trellis).
Marketing starts with guesses: who the customer is, what competitors say, and whether your page says the right thing. Each answer lives in a different place, or nowhere.
Backshack is in private beta.
What you get
- The Rival: Profile up to five competitor pages: positioning, pricing, features, strengths, weaknesses and messaging, with the sources used
- The Scope: Rank candidate segments by the job each customer needs done, scored on criteria whose weights you set
- Launch Pad: A dated checklist. Enter your launch date and get tasks split into before launch, launch day and after launch, each with a due date. Tick items off as you go.
- Searchlight: Get issues ranked most important first, so you know what to fix before anything else
- Copy Doctor: Get a list of specific problems in your copy, judged against your goal (signups, demos or sales)
- The Bellows: A 90-day plan with phases, goals and a weekly rhythm you can follow.
- The Trellis: Topics to own, ranked by impact and effort
Inside the bundle
Owning this bundle also unlocks MCP Access, so you can use your tools from Claude and other AI assistants.
The Scope gives you the customer profile and messaging, The Rival and Copy Doctor test it against competitors and your page, and Launch Pad turns it into a dated plan.
Backshack is in private beta.