Founders
Bundle of 6 tools
The first decisions a founder makes, in one place
Pick your customer, size up your rivals, fix your copy and pricing, and plan the launch.
Early on you make customer, pricing and launch decisions with no team and little data. Each is a different problem, and a wrong guess can cost months.
Backshack is in private beta.
What you get
- Caliper — Pricing Diagnosis: See list price, realized price, average discount and win rate for every segment
- The Rival: Profile up to five competitor pages: positioning, pricing, features, strengths, weaknesses and messaging, with the sources used
- The Scope: Rank candidate segments by the job each customer needs done, scored on criteria whose weights you set
- Launch Pad: A dated checklist. Enter your launch date and get tasks split into before launch, launch day and after launch, each with a due date. Tick items off as you go.
- Copy Doctor: Get a list of specific problems in your copy, judged against your goal (signups, demos or sales)
Inside the bundle
Owning this bundle also unlocks MCP Access, so you can use your tools from Claude and other AI assistants.
Each tool is built around one decision a founder faces, so you can work through them one at a time instead of all at once.
Backshack is in private beta.