The Trellis
Know what to publish, and where it goes
Describe your company and get a content plan: the topics to own, the pages your site needs, and a backlog you can work through.
Content plans usually start from a blank page or a list of keywords. Teams publish what is easy to write instead of what reaches the right buyers, and nobody can say which pages the site is missing.
Backshack is in private beta.
What you get
- Topics to own, ranked by impact and effort
- A site map of the pages your site should have
- A page template and lead magnet ideas, when they fit
- A backlog of up to 200 items with status and due dates, plus a file you can export
Inside the tool
- 1. Context
- 2. Pillars & Clusters
- 3. Site Map
- 4. Page Template
- 5. Lead Magnets
- 6. Backlog
- 7. Export
You confirm each of the four stages before the next one opens, so the plan is yours to check and change, not a black box.
Backshack is in private beta.